Company · Edinburgh

Union Data Strategy

Union Data Strategy is a data processing and hosting firm based in Edinburgh, incorporated in Scotland in 2016 (SC528992).

What they do

“We help our clients harness the power of data to improve their marketing effectiveness.”

In its own words, on uniondatastrategy.co.uk

In plain speak

They help clients use data to make their marketing work better.

Ayeoh Overview

Union Data Strategy is a data processing and hosting firm based in Edinburgh. (Companies House, ayeoh's record) It was incorporated in Scotland on 8 Mar 2016 as company SC528992. It was earlier called ANDSTRAT (NO.415) LIMITED. (Companies House) Its website says: “We help our clients harness the power of data to improve their marketing effectiveness.” (uniondatastrategy.co.uk)

Companies House lists 6 active officers, among them Ian Daniel Batey (director, since Sep 2017), Heather Margaret Blair (director, since Aug 2021) and Emma Campbell Mair (director, since May 2025). (Companies House, profile card) Its latest filed accounts, for the year to 31 Dec 2025, show 6 employees on average. (Companies House, Financials)

Financials

Net assets: £77.4k (31 Dec 2025), down 32% on £114k a year earlier
Cash at bank and in hand: £34.8k (31 Dec 2025), down 72% on £123k a year earlier
Employees: 6 on average (31 Dec 2025), down 14% on 7 a year earlier

Net assets at year ends 2024 to 2025

Next accounts due 30 Sep 2027.

From the accounts made up to 31 Dec 2025, small-company accounts, as tagged in the filing. Small companies file a balance sheet and often no turnover or profit. The filings at Companies House

Accounts, year by year

Year end	Net assets	Cash	Staff
31 Dec 2025	£77.4k	£34.8k	6
31 Dec 2024	£114k	£123k	7

Only the figures each year's filed accounts tag; a blank is a figure the company did not file. The filings at Companies House

Timeline

31 Dec 2025accountsAccounts year end
29 May 2025directorEmma Campbell Mair appointed Director
29 May 2025directorLouise Killough appointed Director
29 May 2025directorMichael Hart appointed Director
31 Dec 2024accountsAccounts year end
17 Aug 2021directorHeather Margaret Blair appointed Director
24 Sep 2020directorHeather Margaret Blair appointed Secretary
1 Sep 2017directorIan Daniel Batey appointed Director
8 Mar 2016incorporatedUnion Data Strategy incorporated as SC528992

Register facts, funding, grants and the latest news, each linked or sourced. The data file holds the register facts, funding and grants only.

Use this data

Download everything ayeoh holds on Union Data Strategy, free: CSV · JSON-LD. Every row carries its source and date.

Record completeness 64 of 100; not yet held: three years of accounts, turnover, news coverage, funding rounds.

Licence: free to read and cite with a link to ayeoh.io; bulk, API or commercial reuse needs an ayeoh licence. Cite as: ayeoh.io, “Union Data Strategy”, ayeoh.io/c/union-data-strategy, accessed 9 Nov 2026.

How it compares

Net assets £77.4k: 75th of 480 data & cloud firms with filed accounts on ayeoh's record, largest first.
Cash £34.8k: 57th of 200 data & cloud firms with filed accounts on ayeoh's record, largest first.
Employees 6 on average: joint 45th of 510 data & cloud firms with filed accounts on ayeoh's record, largest first.
Incorporated 8 Mar 2016: 341st of 1,036 data & cloud firms, oldest first.
Net assets £77.4k: 16th of 106 edinburgh data & cloud firms with filed accounts on ayeoh's record, largest first.
Cash £34.8k: 19th of 52 edinburgh data & cloud firms with filed accounts on ayeoh's record, largest first.
Employees 6 on average: joint 15th of 110 edinburgh data & cloud firms with filed accounts on ayeoh's record, largest first.
Incorporated 8 Mar 2016: 77th of 218 edinburgh data & cloud firms, oldest first.

Ranked by ayeoh from the accounts of every Scottish data & cloud firm whose filings it holds, as of 2026-11-08. Only figures the accounts tag; a rank, not a judgement.

Clients named by Union Data Strategy

Audience Segmentation · Customer Profiling · Data Compliance · Data Exploration · Data Management · Data Marketing Strategy

Listed under “Case studies” on uniondatastrategy.co.uk/our-work, read by ayeoh. Named by the company itself. Not a client any more? Ask us to remove it.