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Software
“Most firms are still testing AI rather than relying on it.”

Spark & Matter is a software publisher based in Edinburgh, incorporated in Scotland in 2021 (SC692477).
What they do
“Spark + Matter solves the growth problems no department owns. We work inside £10-200M B2Bs across B2B tech, healthtech, industrial and manufacturing sectors to fix GTM misalignment and build commercial systems that grow profit.”
In its own words, on sparkandmatter.com
In plain speak
They work inside mid-sized business-to-business companies to fix problems between sales, marketing and product teams, and build systems to grow profit.
Spark & Matter is a software publisher based in Edinburgh. (Companies House, ayeoh's record) It was incorporated in Scotland on 16 Mar 2021 as company SC692477. (Companies House) Its website says: “Spark + Matter solves the growth problems no department owns. We work inside £10-200M B2Bs across B2B tech, healthtech, industrial and manufacturing sectors to fix GTM misalignment and build commercial systems that grow profit.” (sparkandmatter.com)
Companies House lists 2 active officers, among them Nikola Grabacic (director, since Mar 2021) and Milica Djorgovic (director, since Apr 2023). (Companies House, profile card)
Download everything ayeoh holds on Spark & Matter, free: CSV · JSON-LD. Every row carries its source and date.
Record completeness 52 of 100; not yet held: filed accounts, three years of accounts, turnover, news coverage.
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