Company · Edinburgh

Rube

Rube is an information services firm based in Edinburgh, incorporated in Scotland in 2010 (SC382442).

What they do

“Gen X male UGC creator (50+) based in Austin, TX. 30+ yrs DTC marketing, 20+ yrs paid social. Testimonials, walk-and-talks, spokesperson videos. Shark Tank alum.”

In its own words, on rube.com

In plain speak

They create video advertisements and testimonial content for direct-to-consumer brands, and work with companies on monthly creative projects.

Ayeoh Overview

Rube is an information services firm based in Edinburgh. (Companies House, ayeoh's record) It was incorporated in Scotland on 23 Jul 2010 as company SC382442. (Companies House) Its website says: “Gen X male UGC creator (50+) based in Austin, TX. 30+ yrs DTC marketing, 20+ yrs paid social.” (rube.com) The products and services it lists are Spokesperson / talking-head video ad, Monthly creative retainer, Direct-response VSL (long-form video sales letter) and Spokesperson / talking-head ads. (rube.com)

Companies House lists 3 active officers, among them Ruth Anne Lawrenson (director, since Jul 2010), Malcolm Lawrenson (director, since Feb 2026) and Ruth Anne Lawrenson (secretary, since Feb 2024). (Companies House, profile card)

Financials

Net assets: £45.9k (31 Aug 2025), from £7,322 a year earlier
Cash at bank and in hand: £50.9k (31 Aug 2025), up 243% on £14.8k a year earlier
Employees: 0 on average (31 Aug 2025), down 100% on 1 a year earlier

Net assets at year ends 2024 to 2025

Next accounts due 31 May 2027.

From the accounts made up to 31 Aug 2025, small-company accounts, as tagged in the filing. Small companies file a balance sheet and often no turnover or profit. The filings at Companies House

Accounts, year by year

Year end	Net assets	Cash	Staff
31 Aug 2025	£45.9k	£50.9k	0
31 Aug 2024	£7,322	£14.8k	1

Only the figures each year's filed accounts tag; a blank is a figure the company did not file. The filings at Companies House

Timeline

16 Feb 2026directorMalcolm Lawrenson appointed Director
31 Aug 2025accountsAccounts year end
31 Aug 2024accountsAccounts year end
1 Feb 2024directorRuth Anne Lawrenson appointed Secretary
23 Jul 2010directorRuth Anne Lawrenson appointed Director
23 Jul 2010incorporatedRube incorporated as SC382442

Register facts, funding, grants and the latest news, each linked or sourced. The data file holds the register facts, funding and grants only.

Use this data

Download everything ayeoh holds on Rube, free: CSV · JSON-LD. Every row carries its source and date.

Record completeness 64 of 100; not yet held: three years of accounts, turnover, news coverage, funding rounds.

Licence: free to read and cite with a link to ayeoh.io; bulk, API or commercial reuse needs an ayeoh licence. Cite as: ayeoh.io, “Rube”, ayeoh.io/c/rube, accessed 9 Nov 2026.

How it compares

Net assets £45.9k: 94th of 480 data & cloud firms with filed accounts on ayeoh's record, largest first.
Cash £50.9k: 50th of 200 data & cloud firms with filed accounts on ayeoh's record, largest first.
Employees 0 on average: joint 355th of 510 data & cloud firms with filed accounts on ayeoh's record, largest first.
Incorporated 23 Jul 2010: 167th of 1,038 data & cloud firms, oldest first.
Net assets £45.9k: 27th of 106 edinburgh data & cloud firms with filed accounts on ayeoh's record, largest first.
Cash £50.9k: 17th of 52 edinburgh data & cloud firms with filed accounts on ayeoh's record, largest first.
Employees 0 on average: joint 76th of 110 edinburgh data & cloud firms with filed accounts on ayeoh's record, largest first.
Incorporated 23 Jul 2010: 39th of 218 edinburgh data & cloud firms, oldest first.

Ranked by ayeoh from the accounts of every Scottish data & cloud firm whose filings it holds, as of 2026-11-09. Only figures the accounts tag; a rank, not a judgement.