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“Most firms are still testing AI rather than relying on it.”

Obvlo is a web portal operator based in Edinburgh, incorporated in Scotland in 2018 (SC598965).
What they do
“Obvlo builds authoritative destination content and publishes it on your own website, so search and AI recommend your travel brand when demand is formed.”
In its own words, on obvlo.com
In plain speak
They build travel content and publish it on company websites to help search engines and AI systems recommend those travel brands to people planning trips.
Obvlo is a web portal operator based in Edinburgh. (Companies House, ayeoh's record) It was incorporated in Scotland on 4 Jun 2018 as company SC598965. It was earlier called OCCUPYD LIMITED. (Companies House) Its website says: “Obvlo builds authoritative destination content and publishes it on your own website, so search and AI recommend your travel brand when demand is formed.” (obvlo.com)
Companies House lists 3 active officers, among them Callum McPherson (director, since Jun 2018), Margaret Walker McPherson (director, since Apr 2019) and Robert Barclay Cook (director, since Oct 2022). (Companies House, profile card) Its latest filed accounts, for the year to 30 Nov 2025, show 9 employees on average. (Companies House, Financials)
Next accounts due 31 Aug 2027.
| Year end | Cash | Staff |
|---|---|---|
| 30 Nov 2025 | £180k | 9 |
| 30 Nov 2024 | £192k | 9 |
Download everything ayeoh holds on Obvlo, free: CSV · JSON-LD. Every row carries its source and date.
Record completeness 64 of 100; not yet held: three years of accounts, turnover, news coverage, funding rounds.
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