Company · Scotland

INITIATIVE2

INITIATIVE2 is a games and entertainment software developer incorporated in Scotland in 2002 (SC234168).

What they do

“Google Ads for Business Google Ads should be about you making: a noticeable, positive return on your investment, in a cost-effective manner, within an acceptable timescale. There are three steps to deliver that. Should you even be using Google Ads?”

In its own words, on initiative2.com

In plain speak

They help businesses run adverts on Google and check whether those adverts are worth the money spent.

Latest from INITIATIVE2

Should I use Google Ads?

from initiative2.com, posted by the company

Getting Google Ads To Work

from initiative2.com, posted by the company

{({tcb_post_comments_number inline='1'})} comments

from initiative2.com, posted by the company

Financials

Net assets: £48.1k (30 Sep 2025), up 147% on £19.5k a year earlier
Employees: 1 on average (30 Sep 2025), unchanged on a year earlier (1)

Net assets at year ends 2024 to 2025

Next accounts due 30 Jun 2027.

From the accounts made up to 30 Sep 2025, micro-entity accounts, as tagged in the filing. Small companies file a balance sheet and often no turnover or profit. The filings at Companies House

Accounts, year by year

Year end	Net assets	Staff
30 Sep 2025	£48.1k	1
30 Sep 2024	£19.5k	1

Only the figures each year's filed accounts tag; a blank is a figure the company did not file. The filings at Companies House

Timeline

30 Sep 2025accountsAccounts year end
30 Sep 2024accountsAccounts year end
30 Aug 2002directorTeresa Duncan Urquhart appointed Secretary
16 Jul 2002directorKenneth Alexander Mackay appointed Director
16 Jul 2002incorporatedINITIATIVE2 incorporated as SC234168

Register facts, funding, grants and the latest news, each linked or sourced. The data file holds the register facts, funding and grants only.

Use this data

Download everything ayeoh holds on INITIATIVE2, free: CSV · JSON-LD. Every row carries its source and date.

Record completeness 55 of 100; not yet held: city, logo, three years of accounts, turnover.

Licence: free to read and cite with a link to ayeoh.io; bulk, API or commercial reuse needs an ayeoh licence. Cite as: ayeoh.io, “INITIATIVE2”, ayeoh.io/c/initiative2, accessed 2 Nov 2026.

How it compares

Net assets £48.1k: 39th of 232 games firms with filed accounts on ayeoh's record, largest first.
Employees 1 on average: joint 67th of 220 games firms with filed accounts on ayeoh's record, largest first.
Incorporated 16 Jul 2002: 8th of 492 games firms, oldest first.

Ranked by ayeoh from the accounts of every Scottish games firm whose filings it holds, as of 2026-11-01. Only figures the accounts tag; a rank, not a judgement.