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Company · Aberdeen

Data Understood

Data Understood is an IT consultancy based in Aberdeen, incorporated in Scotland in 2018 (SC595936).

What they do

“Independent data and AI consultancy in Scotland and the UK. Data strategy, platforms, analytics, AI, teams and governance that deliver measurable results.”

In its own words, on dataunderstood.co.uk

Ayeoh Overview

Data Understood is an IT consultancy based in Aberdeen. (Companies House, ayeoh's record) It was incorporated in Scotland on 1 May 2018 as company SC595936. (Companies House) Its website says: “Independent data and AI consultancy in Scotland and the UK. Data strategy, platforms, analytics, AI, teams and governance that deliver measurable results.” (dataunderstood.co.uk)

Companies House lists 1 active officer, among them Inez Jane Hogarth (director, since May 2018). (Companies House, profile card) Its own website's latest post is “Who Do You Trust When AI Is Talking to AI?”, from 30 Sep 2026. (Latest from Data Understood, the post)

Latest from Data Understood

Who Do You Trust When AI Is Talking to AI?

30 Sep 2026, from dataunderstood.com, posted by the company

The Missing Link Between Data Investment and Better Decisions

4 Jun 2026, from dataunderstood.com, posted by the company

How Scalable Data Pipelines Actually Take Shape

5 May 2026, from dataunderstood.com, posted by the company

Why Data Culture Is the Missing Piece in Most Organisations

15 Apr 2026, from dataunderstood.com, posted by the company

AI Is Forcing a Reset in Data Engineering

9 Apr 2026, from dataunderstood.com, posted by the company

Timeline

  1. 30 Sep 2026from the companyWho Do You Trust When AI Is Talking to AI?
  2. 4 Jun 2026from the companyThe Missing Link Between Data Investment and Better Decisions
  3. 5 May 2026from the companyHow Scalable Data Pipelines Actually Take Shape
  4. 15 Apr 2026from the companyWhy Data Culture Is the Missing Piece in Most Organisations
  5. 9 Apr 2026from the companyAI Is Forcing a Reset in Data Engineering
  6. 1 May 2018directorInez Jane Hogarth appointed Director
  7. 1 May 2018incorporatedData Understood incorporated as SC595936

Register facts, funding, grants and the latest news, each linked or sourced. The data file holds the register facts, funding and grants only.

Use this data

Download everything ayeoh holds on Data Understood, free: CSV · JSON-LD. Every row carries its source and date.

Record completeness 52 of 100; not yet held: filed accounts, three years of accounts, turnover, news coverage.

Licence: free to read and cite with a link to ayeoh.io; bulk, API or commercial reuse needs an ayeoh licence. Cite as: ayeoh.io, “Data Understood”, ayeoh.io/c/data-understood, accessed 6 Nov 2026.

Clients named by Data Understood

DC Thomson · South of Scotland Enterprise · Flexible Childcare Services Scotland

Listed under “Logos on its site” on dataunderstood.co.uk, read by ayeoh. Named by the company itself. Not a client any more? Ask us to remove it.

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