Applexus
Software
“Most firms are still testing AI rather than relying on it.”

Appetite for Business is an IT consultancy based in Aberdeen, incorporated in Scotland in 2016 (SC530648).
What they do
“Microsoft 365 and copilot AI consultancy Get Microsoft right first time. Most businesses are overpaying for Microsoft tools their teams barely use. From Microsoft 365 to automation and AI, we make it simple. The full expertise you need, without hiring in-house.”
In its own words, on appetite.business
In plain speak
They help businesses use Microsoft 365 and copilot AI tools properly, and show them how to automate work and use artificial intelligence without overpaying for software they don't need.
Appetite for Business is an IT consultancy based in Aberdeen. (Companies House, ayeoh's record) It was incorporated in Scotland on 24 Mar 2016 as company SC530648. (Companies House) Its website says: “Microsoft 365 and copilot AI consultancy Get Microsoft right first time. Most businesses are overpaying for Microsoft tools their teams barely use.” (appetite.business)
Companies House lists 1 active officer, among them Sheryl Yvonne Duthie Newman (director, since Mar 2016). (Companies House, profile card) Its own website's latest post is “The Hidden Data Risk in Microsoft 365 (and How to Fix It)”, from 22 Jan 2026. (Latest from Appetite for Business, the post) Its latest filed accounts, for the year to 31 Mar 2025, show 16 employees on average. (Companies House, Financials)
Next accounts due 31 Dec 2026.
| Year end | Net assets | Cash | Staff |
|---|---|---|---|
| 31 Mar 2025 | £131k | £91.3k | 16 |
| 31 Mar 2024 | £307k | £264k | 17 |
Download everything ayeoh holds on Appetite for Business, free: CSV · JSON-LD. Every row carries its source and date.
Record completeness 64 of 100; not yet held: three years of accounts, turnover, news coverage, funding rounds.
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